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Does the Opportunity Come for Domestic Beauty Brands to Explode on Douyin?
文献摘要:
Domestic beauty products have set off a new consumption trend. On the one hand, consumers' recognition of traditional culture has continued to improve, and the concept of buying domestic products has been integrated into daily consumption behavior and lifestyles; on the other hand, domestic beauty brands currently lay more focus on cultivating brand power and product power, which reinforces the consumer's idea of "faith in domestic products." Under the brand's strength, domestic beauty products are expected to usher in a greater breakthrough in 2022. Through the rapid growth in 2021, Cosmetics Observer found that the rising trend of domestic beauty products is especially obvious on the Douyin e-commerce platform.
文献关键词:
作者姓名:
Ma Kai
作者机构:
Wuhan Pinguan Media Co.,Ltd.,China
引用格式:
[1]Ma Kai-.Does the Opportunity Come for Domestic Beauty Brands to Explode on Douyin?)[J].日用化学品科学(英文),2022(03):34-36
A类:
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B类:
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AB值:
0.584995
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